MENA Newswire News Desk: Cision has partnered with Google Cloud to advance its AI-powered communications solutions, enhancing its flagship products PR Newswire, CisionOne, Brandwatch, and Streem. The collaboration integrates Google Cloud’s generative AI (gen AI) technologies to deliver cutting-edge tools and improve efficiency for businesses and organizations worldwide.
The announcement comes on the heels of PR Newswire’s recent AI Suite of Tools launch, powered by Gemini on Vertex AI. These tools are designed to accelerate content creation and distribution, reducing timelines for customers while enabling deeper insights and enhanced decision-making capabilities.
“By leveraging the power of Google Cloud’s AI, we’re not just building more powerful products for our customers, we’re also setting a new benchmark for the future of insights and communications, innovating in ways that will redefine the industry,” said Prasant Gondipalli, Interim CEO of Cision.
Cision’s integration with Google Cloud’s Vertex AI platform and Gemini models will enable customers to access actionable data-driven insights, optimize strategies, and improve productivity through streamlined workflows. These advancements aim to position businesses for future success while driving innovation across marketing and communications functions.
“Our collaboration with Cision marks an important moment in the marketing and communications landscape, further enabling businesses to leverage gen AI to drive innovation and efficiency,” said Carrie Tharp, VP Solutions & Industries at Google Cloud. “With these advancements, Cision is not just enhancing its products, but helping to change the way businesses approach insights-driven decision-making.”
Cision plans to expand its offerings with additional AI-powered solutions in 2025, reinforcing its leadership in communications technology. These innovations will ensure Cision customers remain at the forefront of insights-driven strategies and efficiency. Cision is a global leader in consumer and media intelligence, engagement, and communications solutions. Its award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies, including 84% of the Fortune 500, to effectively connect with their audiences and drive impactful results.