July 13, 2024

Gen Z’s Buying Power Unlocked Through Influencer Marketing and Gaming

Marketing has come a long way since its early days, but its basic concept remains– to promote a business’s products or services. In the past, marketers relied heavily on impersonal, broad campaigns such as print ads, TV commercials, and billboards. But times have changed and marketing to younger generations is a completely different ballgame. Gen […]

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